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AI-Driven Loyalty: Strategies to Win Back Customers on Shopee, Lazada, TikTok

today’s ultra-competitive e-marketplace landscape—especially on Shopee, Lazada, and TikTok Shop—gaining new customers is only the beginning.The real long-term profit

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PRIMO: The Loyalty Engine Powering Thailand’s Most Trusted Consumer Brands
PRIMO Tech

PRIMO: The Loyalty Engine Powering Thailand’s Most Trusted Consumer Brands

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Maximize Sales and ROI with Product Mission: A Premium Feature from PRIMO Loyalty CRM
ARTICLE

Maximize Sales and ROI with Product Mission: A Premium Feature from PRIMO Loyalty CRM

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[PRIMO Tech-a-Break]: Why Do
PRIMO Tech

[PRIMO Tech-a-Break]: Why Do "Genius" AI Models Still Fail Basic Math?

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4 Proven Tricks to Choose the Right E-commerce Marketing Tools
ARTICLE

4 Proven Tricks to Choose the Right E-commerce Marketing Tools

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Is Loyalty CRM Useless — or Just Used the Wrong Way?
ARTICLE

Is Loyalty CRM Useless — or Just Used the Wrong Way?

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Why You Need Loyalty Management – From Vee, CEO of PRIMO
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Why You Need Loyalty Management – From Vee, CEO of PRIMO

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The True Multi-Brand Loyalty CRM — Not Every Platform Can Do It
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The True Multi-Brand Loyalty CRM — Not Every Platform Can Do It

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Easy Trick to Create RFM Segments: Understand Your Customers in 3 Simple Steps
ARTICLE

Easy Trick to Create RFM Segments: Understand Your Customers in 3 Simple Steps

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[PRIMO Tech-a-Break] Anti-AI 2026: When Even the Smartest AI Yields to the ‘Human’
PRIMO Tech

[PRIMO Tech-a-Break] Anti-AI 2026: When Even the Smartest AI Yields to the ‘Human’

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Club Culture Marketing Turn ordinary customers into your inner circle — with AI-Driven Loyalty
ARTICLE

Club Culture Marketing Turn ordinary customers into your inner circle — with AI-Driven Loyalty

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[Tech-a-Break] Decoding AI Training through the Netflix Sci-Fi ‘The Great Flood’
PRIMO Tech

[Tech-a-Break] Decoding AI Training through the Netflix Sci-Fi ‘The Great Flood’

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FMCG 4.0: Why
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FMCG 4.0: Why "First-party Data" and "Loyalty CRM" are the Keys to Survival

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Why Modern Businesses Choose Loyalty CRM on LINE OA for Customer Retention
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Why Modern Businesses Choose Loyalty CRM on LINE OA for Customer Retention

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10 Ways to Use AI to Level Up Your Loyalty Program — Boost Retention, Reduce Churn
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10 Ways to Use AI to Level Up Your Loyalty Program — Boost Retention, Reduce Churn

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Unpacking the “Pimrypie” strategy: More than just online selling, it is marketing rooted in the psychology of buyer behavior
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Unpacking the “Pimrypie” strategy: More than just online selling, it is marketing rooted in the psychology of buyer behavior

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Loyalty CRM for Accounting: Why Your Reward System Must Be Audit-Ready
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Loyalty CRM for Accounting: Why Your Reward System Must Be Audit-Ready

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Get to Know Gamification in Nara’s Marketing Strategy That Gets Everyone Playing Along
ARTICLE

Get to Know Gamification in Nara’s Marketing Strategy That Gets Everyone Playing Along

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Mastering Campaign Design: Marketing Lessons from the Psychology of
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Mastering Campaign Design: Marketing Lessons from the Psychology of "Vertical Chinese Dramas"

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[PRIMO tech-a-Break] AI Intent Classification: Understand the Intent Before Replying — So Users Aren’t Left Speechless
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[PRIMO tech-a-Break] AI Intent Classification: Understand the Intent Before Replying — So Users Aren’t Left Speechless

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Understanding the World Without Losing Yourself: “Ma-Dieaw” and Branding in a Fast-Spinning World
ARTICLE

Understanding the World Without Losing Yourself: “Ma-Dieaw” and Branding in a Fast-Spinning World

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[PRIMO Tech-a-Break] Using AI to Write Code Daily… Do You Know What Dev Level You’re At?
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[PRIMO Tech-a-Break] Using AI to Write Code Daily… Do You Know What Dev Level You’re At?

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What is AI CRM?
ARTICLE

What is AI CRM?

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Loyalty CRM in the Beauty B2B World: Turning “Botox Units Sold” into Long-Term Relationships
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Loyalty CRM in the Beauty B2B World: Turning “Botox Units Sold” into Long-Term Relationships

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Trust for Long-Term Care: Why Loyalty Has Become the Heart of the Wellness Business
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Trust for Long-Term Care: Why Loyalty Has Become the Heart of the Wellness Business

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[PRIMO Tech-a-Break] Good Agile is Agile with Problems
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[PRIMO Tech-a-Break] Good Agile is Agile with Problems

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Loyalty Program: How to Invest Wisely
ARTICLE

Loyalty Program: How to Invest Wisely

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[PRIMO Tech-a-Break] From the Creator of Nong Baitoey: Before You Believe AI Is the Answer
PRIMO Tech

[PRIMO Tech-a-Break] From the Creator of Nong Baitoey: Before You Believe AI Is the Answer

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[PRIMO Tech-a-Break] Status Check: How Close is GPT-5 to AGI?
PRIMO Tech

[PRIMO Tech-a-Break] Status Check: How Close is GPT-5 to AGI?

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When a Feature We Love Becomes Difficult: Managing Features in Tech Systems
PRIMO Tech

When a Feature We Love Becomes Difficult: Managing Features in Tech Systems

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PRIMO Membership System for Modern Brands
ARTICLE

PRIMO Membership System for Modern Brands

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[PRIMO Tech-a-Break] Making AI Smarter Together with Chain of Context
PRIMO Tech

[PRIMO Tech-a-Break] Making AI Smarter Together with Chain of Context

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Use Case: Membership System That Turns One-Time Buyers into Loyal Fans
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Use Case: Membership System That Turns One-Time Buyers into Loyal Fans

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How to Start a Loyalty Program for F&B Businesses?
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How to Start a Loyalty Program for F&B Businesses?

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Loyalty Programs for Beauty Businesses: Tips to Build a Base of Regular Customers
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Loyalty Programs for Beauty Businesses: Tips to Build a Base of Regular Customers

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The End of Mass Marketing: Driving Brand Incremental Value
ARTICLE

The End of Mass Marketing: Driving Brand Incremental Value

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From Uncertainty to Insight : The Al Way
PRIMO Tech

From Uncertainty to Insight : The Al Way

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Overcoming Doom-Scrolling with AI-Powered CRM
ARTICLE

Overcoming Doom-Scrolling with AI-Powered CRM

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Wellness Business: A Big Opportunity — But Where Do People Often Go Wrong?
ARTICLE

Wellness Business: A Big Opportunity — But Where Do People Often Go Wrong?

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[PRIMO Tech-a-Break] AI Testing : The Silent Game Changer
PRIMO Tech

[PRIMO Tech-a-Break] AI Testing : The Silent Game Changer

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Intent is the New Segment: A Shortcut to Winning in Marketing AI CRM
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Intent is the New Segment: A Shortcut to Winning in Marketing AI CRM

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[PRIMO Tech a Break] From VUCA to AGI
PRIMO Tech

[PRIMO Tech a Break] From VUCA to AGI

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Decoding Success: From the Hundred-Million Phenomenon of “Jenny Ratchanok Live” to Building Loyal Customers in the Data-Driven Era
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Decoding Success: From the Hundred-Million Phenomenon of “Jenny Ratchanok Live” to Building Loyal Customers in the Data-Driven Era

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Building Tech Culture Is Not an Overnight Success: Inside SteelBestBuy’s Journey Beyond the “DIY” Limit
PRIMO Tech

Building Tech Culture Is Not an Overnight Success: Inside SteelBestBuy’s Journey Beyond the “DIY” Limit

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Brand Value vs Overpricing: Creating Real Value or Just Charging Too Much?
ARTICLE

Brand Value vs Overpricing: Creating Real Value or Just Charging Too Much?

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From Deploying Code → Deploying Intelligence: The Path Beyond DevOps
PRIMO Tech

From Deploying Code → Deploying Intelligence: The Path Beyond DevOps

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MBTI: A Great Tool — But Not for Segmentation
ARTICLE

MBTI: A Great Tool — But Not for Segmentation

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Unlocking the Treasure of the SOLO Economy: Winning Over “Singles” with Data-Driven Marketing
ARTICLE

Unlocking the Treasure of the SOLO Economy: Winning Over “Singles” with Data-Driven Marketing

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Collaborative Filtering: When Your Apps Know You Better Than Your Lover
PRIMO Tech

Collaborative Filtering: When Your Apps Know You Better Than Your Lover

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Broadcasting on LINE — How frequent is too frequent? Data-Driven strategies so you don’t get blocked
ARTICLE

Broadcasting on LINE — How frequent is too frequent? Data-Driven strategies so you don’t get blocked

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Tech Directions 2026: From Experimentation to Strategy
PRIMO Tech

Tech Directions 2026: From Experimentation to Strategy

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Loyalty Program: Marketing Trend 2026 — Why Every Business Must Start with a “Membership System”

In an era of intense business competition, spending huge budgets to acquire new customers (Acquisition) may no longer be the most effective strategy. In particular, in 2026, the market is shifting its focus from “acquiring new customers” to “retaining existing customers” (Retention)

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What Is a Loyalty CRM System? — A Strategy for Fostering Brand Loyalty in the AI Era

In a highly competitive market, retaining existing customers and encouraging repeat purchases is essential for every business. One effective strategy is a loyalty points system—or Loyalty CRM—which builds lasting relationships with customers.

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PRIMO unveils “Baitoey” — Thailand’s first Agentic AI for Loyalty CRM.

PRIMO launches “Baitoey” — Thailand’s first operational Agentic AI integrated with a Loyalty CRM system.

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The New Era of Loyalty Programs: Beyond “Points” – It’s About Customer Behavior Data

When we think of a loyalty program, most people picture simply “buying and earning points” to redeem rewards or discounts.

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What is CRM? And how does AI make CRM smarter?

Today, brands no longer compete just on “low prices” or “beautiful storefronts,” but on how well they understand their customers. That’s why CRM systems have become the heart of modern marketing.

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Create Customer Momentum with an AI-Driven Loyalty System

In today’s highly competitive era, acquiring new customers is just the starting point. Retaining and building “momentum” with existing customers through consistent and meaningful purchases is the core of an AI-driven loyalty program, which aims to deliver long-term Customer Momentum.

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AI Automation | A Key CRM Tool That Instantly Turns Data into Action

In a world where customer data floods in daily, traditional CRM systems are no longer enough. Merely collecting data isn't the goal—"putting data into action to create real results" is the real focus.

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AI-Powered CRM: Make Instant Decisions and Adjust in Real-Time with Ready-to-Use Data

CRM systems should do more than just collect data — they should help you think, decide, and act in real-time. Some customers buy monthly but never receive any special treatment. Some have strong engagement but the brand doesn’t recognize them. Some campaigns fail without knowing “why” or “which customer segments were affected.”

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Powerful Membership Systems That Increase Loyalty — How Can They Benefit Your Business?

In an era where consumer behavior is rapidly changing, having a Membership System is no longer a “nice-to-have,” but the “core” of building long-term relationships with customers. PRIMO, a leader in Marketing Technology, has developed Membership Systems that target all aspects of the business and create 360-degree customer experiences.

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Drive Product Success with Agile Product Development Consulting Service

In today’s fast-changing market, developing products that genuinely meet user needs is the key to business success — and that’s exactly where our Product Development Consulting service comes in. Our team of consultants specializes in Agile and is ready to help your organization reduce risks, improve operational efficiency, and deliver products to market faster. In 2025, let us be your partner in turning ideas into tangible success.

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