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High Sales But Low Profit? Time to Build Your Own Web Commerce Store

Tired of losing profit to high platform fees? Escape the 30% commission trap by shifting to your own Web commerce channel.

How Many Repeat Purchases Equal True Brand Loyalty?

Discover the magic number for Brand Loyalty across FMCG and luxury sectors, and learn how AI-powered CRM turns data into true customer devotion.

The Illusion of Spurious Loyalty: Why Repeat Purchases Don’t Mean Brand Loyalty

High purchase frequency doesn't equal real Brand Loyalty. Discover how to spot Spurious Loyalty and leverage AI-powered CRM to build genuine Brand Loyalty.

From a Homemade Recipe to a Premium Thai Tea Brand: How Karun is Transforming the Indust

Discover how Karun Thai Tea leveraged data from day one to build a successful premium Thai tea brand. From market research and customer insights to scaling the business sustainably — featuring insights from PRIMO and Karun Bev.

Pavlovian Conditioning and the Trap of Promotion-Driven Marketing

Explore Pavlov’s theory in marketing: overusing discounts creates “fake loyalty,” so brands should focus on real value and emotional engagement.

5 Things to Stop Doing with Your “Membership System” in 2026

Discover 5 mistakes in membership systems in 2026 and how to build a loyalty program using first-party data and personalization.

[PRIMO Tech-a-break] “Are You Still a Developer When Your AI Credits Run Out?”

Recently, I’ve noticed many people in the developer community asking the same question: What do you think about developers who rely on “Vibe Coding” or depend heavily on AI to write their code — and then suddenly freeze when their AI quota runs out and they don’t know how to move forward? Which leads to a deeper question... What does the word “Developer” really mean today? If we define a developer as someone who types instructions into a computer, then AI might already be the best developer in the world. But in real life, being a Developer involves soft skills and logic that go much deeper than that.  

What is Gamification Marketing?

Gamification Marketing is the application of "Game Mechanics" and "Game Design" in non-game contexts. The goal is to drive specific consumer behaviors—such as repeat purchases, word-of-mouth referrals, or campaign participation. It isn't just about fun; it’s about designing experiences that satisfy fundamental human instincts: the love for challenges, the thrill of collection, and the desire to win. 

5 Common Misconceptions About “Gamification Marketing”

In the current landscape, marketers are increasingly pivoting toward Gamification strategies. It is a proven tool for driving engagement and boosting sales with clear, measurable results. However, despite its popularity, several misconceptions often prevent brands from utilizing this strategy to its full potential. 

The Economic Storm and the Survival of the Fittest

As costs surge and consumers spend cautiously, should businesses cut expenses or invest in data? Discover 3 strategies using membership systems and AI to reduce costs and drive growth in 2026.

S-T-I-C-K: 5 Strategies to Build a Membership & Loyalty Program That Sticks

Learn 5 S-T-I-C-K strategies to design a membership and loyalty program that boosts customer retention, increases engagement, and drives repeat purchases sustainably.

[PRIMO Tech-a-break] Tech Layoffs Are Reshaping the Industry: What Skills Will Keep You Relevant?

Hello PRIMO Tech-a-break readers 👋Welcome back to our tech community’s mental recharge corner. Recently, anyone following tech industry news has likely noticed the constant headlines about mass layoffs from major tech companies. This has made many professionals uneasy and raised an important question: What skills are still truly valuable in today’s market?

5 Key Metrics in Loyalty Programs That Data-Driven Marketers Should Track

Learn the 5 key loyalty program metrics, including redemption rate, CLV, and churn rate, to optimize strategy, increase revenue, and improve customer retention.

Tiered Membership Strategy: Using Data to Power a Scalable Membership System

Learn how to design a data-driven membership system using tiered strategies, personalized rewards, and analytics to increase revenue, customer retention, and lifetime value.

Enterprise Loyalty Program: A Guide to Data Architecture for Scalable Growth

Learn how to design an enterprise loyalty program with scalable data architecture, API integration, single customer view, and advanced analytics to boost customer retention and ROI.

Adapt or Die: How GQ & Journal Boutique Use D2C & Loyalty CRM to Outsmart the Market

Key highlights from the panel discussion “Adapt or Die: How GQ & Journal Boutique Transform Their Business with D2C and Loyalty CRM” at MarTech Expo 2026 Moderated by Veer Sirasunthorn (CEO of PRIMO) Featuring insights from George Hartel (GQ Thailand) Thananya Sutheerachai (Journal) Sujin Jeong (Shopify)

How to Build Full-Funnel D2C Loyalty with Autonomous AI

Khun Veer referenced the iconic scene from the movie Minority Report, where technology can instantly recognize individuals and present exactly what they want the moment they appear. The good news is—we don’t have to wait until the year 2054. A seamless customer experience like that is already happening today, and it will become even more precise by 2026. Imagine this: When a customer walks into a store, staff don’t just greet them by name. They already know the customer’s membership status, accumulated points, and even which items are still waiting in their cart—ready to recommend them instantly for checkout. This is the power of data-driven experience management that PRIMO is actively enabling for leading brands in Thailand.

[PRIMO-Tech-a-break] 2026: The Year Autonomous AI Is in Your Hands

Having worked in the tech industry for decades, I’ve witnessed several waves of transformation. But 2026 marks the clearest turning point yet. We are moving beyond the era when AI was simply called a chatbot and stepping fully into the age of Autonomous AI. The feeling today is no longer about typing prompts into a computer.It feels more like leading a team that’s waiting for your goals—rather than your instructions.

Luxury CRM: When “Luxury” Is No Longer Measured by Price, but by the Art of Being Remembered

In the past, the goal of Mass Marketing was simple: reach as many people as possible and emphasize value for money in order to close sales quickly. Luxury Marketing, however, follows an entirely different playbook.The essence of luxury products is not about fulfilling basic needs, but about creating desire.

PRIMO Wins 2 Major Awards at Martech Innovation Award 2026