The B2B beauty business—particularly aesthetic clinics and medical beauty facilities—is rapidly growing in the Thai and Asian markets. As a result, brands offering medical devices and aesthetic pharmaceuticals are no longer competing solely on product quality or unit price. Increasingly, they are focusing on building lasting customer relationships through tailored Loyalty CRM systems specifically designed for corporate clients or B2B clinic partners.
Beauty B2B Loyalty: More Than Just Buying and Selling
A clinic’s decision to purchase Botox, fillers, or medical supplies from a specific brand isn’t just based on price or promotions. It also involves trust, stability, and the long-term benefits that align with the clinic’s growth objectives.
Loyalty programs thus become a vital bridge, transforming a brand from a mere supplier into a business partner that grows alongside the clinic.
Medyceles: A Case Study in Loyalty CRM That Addresses Clinics’ Pain Points
Medyceles, a leading importer of aesthetic medical supplies in Thailand, understands the unique needs of beauty clinics. They’ve developed a Loyalty CRM system using PRIMO. Clients purchasing products under the Medy or Celeste brands earn Medy Points and Celeste Points respectively.
Multi Point Conversion Rate by SKU
To ensure that point accumulation reflects true product value and remains flexible, the system offers varying point conversion rates by product type. For example:
- Buying Botox A: 1 THB = 1 Point
- Buying Botox B: 1 THB = 0.5 Point
This approach allows brands to manage point costs efficiently and incentivize clinics to choose promoted products strategically.
Valuable Clinic-Only Rewards
Points can be used not just for redeeming products but also for:
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Attending aesthetic medicine training
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Joining exclusive sessions with renowned dermatologists
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Joining overseas study tours that blend global beauty knowledge with networking opportunities across the region
- Gaining access to exclusive events for Loyalty Program clinics only
These privileges not only drive repeat purchases but also support clinics’ sustainable growth in terms of expertise, networking, and business stability.
Seamless Integration with External Systems like Odoo
What makes this system seamless is PRIMO’s integration with ERP software like Odoo. From the very first invoice, clients are automatically registered—eliminating repeated sign-ups and redundant data entry.
PRIMO also supports multi-device logins (up to 3 devices per account), ideal for clinics with multiple departments—like accounting, procurement, and management—who need concurrent access to point balances and privileges, all without compromising security.
Enhanced Perk Delivery with ZipEvent
When customers redeem their points for event access or workshops, PRIMO collects attendee information for verification. This data is then passed to ZipEvent, which automatically issues confirmation emails and entry passes—streamlining the entire process from redemption to attendance.
This reduces administrative tasks and ensures a smooth experience from registration to the actual event day.
Targeted Loyalty = Strategic Business PartnershipIn the Beauty B2B world, Loyalty is not just about boosting sales—it’s about building a network of growing partnerships. All of this becomes possible only when a brand truly understands B2B behavior and builds a Loyalty CRM system that reflects this understanding. |