[PRIMO Tech a Break] From VUCA to AGI

[PRIMO Tech a Break] From VUCA to AGI

The business world is rapidly shifting from the VUCA era to the AGI era. From the volatility, uncertainty, and complexity that organizations worldwide once faced under VUCA, we are now entering a new age of AGI (Artificial General Intelligence), where AI is no longer just a tool but a thinking partner capable of completely transforming the competitive landscape. This article will explore the transition from VUCA to AGI and how Thai businesses should prepare to survive in the future.

Ten years ago, when people talked about the business world, the buzzword was VUCA – Volatile, Uncertain, Complex, Ambiguous. Back then, companies focused on building resilience and establishing processes, thinking that this was enough to get by.

But before long, the AGI era has come knocking at the door. The question is: did it arrive too quickly?

Why AGI Seems to Be Arriving So Quickly

  • GenAI has boomed in under three years, spreading into nearly every sector.

  • Technology cycles keep shortening: from internet → mobile → cloud → AI.

  • Countries like the U.S., China, and the EU are heavily investing.

  • Unlike previous waves, AI is now starting to think for humans.

Signs in Thailand

1. Job reductions in certain roles

Call centers, back offices, data entry — automation and chatbots are replacing them. Companies may not fire immediately but stop hiring, filling the gap with AI.

2. Creative/Marketing hit first

Content, design, video — AI assists heavily, reducing manpower needs. Freelancers face lower rates as supply + AI competition grows.

3. SMEs adopting AI as workforce

Online shops use AI for content creation, customer response, and insight analysis, scaling without adding headcount.

4. Reskilling Talked About, But People Can’t Keep Up

Courses in AI and data science are popping up. But displaced workers can’t reskill fast enough — a clear signal of how fast the change is.

So… Is It Too Fast?

  • Too fast compared to the readiness of Thailand’s workforce (skills & culture).

  • Not too fast if you look at past tech waves. Every time felt “too fast,” but this one’s impact is sharper — if you accept the reality.


 


What Organizations Should Do

Instead of asking “When will AGI come?”

ask “When it comes, how will we live with it?”

3 Three Key Steps:

  1. Upskill your team to work alongside AI.

  2. Experiment small but continuously – don’t wait for a big bang.

  3. Re-frame your business model: see AI as a workforce, not just a tool.

Bonus Step: Accept reality and gather as much information as you can. Don’t fall into the trap of thinking AI can never replace you. Those who survive are the ones who adapt quickly. So there’s no harm in preparing yourself early.

From VUCA → AGI in less than 10 years.
This isn’t just a new lens — it’s a massive reset.

In the end, only one question remains:
👉 Are you really ready to have AI as your teammate?

How close is GPT‑5 to AGI? >> Read more