Why Switch to an Omnichannel Loyalty System?
A major pain point for most brands is fragmented data. Customers might earn points at a physical store, but those purchases on Shopee or TikTok Shop don't sync. This lead to lost data and missed opportunities for effective CRM. PRIMO Loyalty CRM is designed to break these barriers:
- Sync Marketplace Points: Automatically convert purchases from Shopee, Lazada, and TikTok Shop into loyalty points on your brand’s LINE OA.
- Seamless Offline-to-Online: Whether customers shop via storefront POS or a D2C Website, points are updated in real-time within a single account.
- Cashier Portal: Maximum convenience for physical stores. Staff can manage points instantly using just a phone number—no physical membership cards required.
Strategic Point Settings to Drive Sales
A well-designed loyalty program must be flexible to incentivize repeat purchases. Here are some top strategies used by leading brands via the PRIMO system:
1. Tiered Earn Rate: Set different point accumulation rates based on customer segments to provide exclusive benefits for regulars.
- General Member: Earn 1 point for every 20 THB.
- VIP Member: Earn 1 point for every 15 THB (Encouraging members to level up).
2. Flexible Burn Rate & Rebates:
- Redeem 500 points for a 100 THB discount coupon.
- Rebate Conditions: Set minimum discounts from 0.5% up to 3% of the purchase price to balance profit margins while maintaining customer satisfaction.
3. Bonus Points Promotions:
- Double Points: Offer 2x points for specific categories or during Double Day campaigns (9.9, 11.11).
- Welcome Points: Grant 50 bonus points immediately when customers register and link their account on LINE OA for the first time.
Turn "Casual Shoppers" into "Loyal Fans" with Data Ownership
Using PRIMO Loyalty CRM does more than just give out points; it helps you truly "Own Your Data." Purchase behaviors from all channels are analyzed to fuel Personalized Marketing, such as sending targeted coupons for products your customers love directly via LINE OA.
Leading brands choose PRIMO for its seamless connectivity and ability to handle complex yet user-friendly settings. If you’re ready to upgrade your membership and loyalty system to the next level, PRIMO is your ultimate business solution.
