Turning ‘Singles’ into ‘Loyal Customers’ in the Solo Economy Era with a Smart Member System

Turning ‘Singles’ into ‘Loyal Customers’ in the Solo Economy Era with a Smart Member System

February is here... No hand to hold? Don’t worry! In the Solo Economy era, singles are the real "Big Spenders" who are ready to pay for their own happiness. Especially during Chinese New Year with "Ang Pao" cash in hand, using a smart Member System will help your brand reach their hearts and win over solo shoppers better than ever.

Here are 5 campaign strategies recommended by Baitoei:

1. "Single’s Lucky Red" – The more single, the more points Stop relying on "couple" promotions! Switch to offering special privileges through a Member System for customers who come alone, such as "Single gets x2 points" when dining or shopping solo.

  • Action: Use data from the Member System to filter segments of customers who prefer solo services (If you can't find them, ask Baitoei! I can help you filter this segment). Then, send a Notification to offer them immediate privileges.

2. "Self-Love Rewards" – Let the member system take care of the heart Singles are the group that loves themselves the most. Brands should use the Member System to select rewards that cater to personal happiness, such as spa vouchers or cool gadgets.

  • Action: Set up the Member System to provide Personalized Rewards based on individual interests (Segmented Redemption) to make customers feel that "This brand knows me best."

3. "No-Date, No-Problem Gamification" Add some fun and new experiences to the Member System with lucky draw games, whether it's opening digital red envelopes or a "love destiny" spinning wheel.

  • Action: Use PRIMO’s Gamification feature to turn the Member System experience into a fun activity. Customers can use points to play games and receive discount coupons for their next purchase instantly.

4. "The Power of One: Subscription Member" The solo group prioritizes convenience above all! Brands can offer packages through the Member System in a Subscription format for continuous solo use.

  • Action: Using a Member System this way helps create Recurring Revenue and turns "one-time" solo shoppers into loyal, long-term brand advocates.

5. "Anti-Valentine Community" – Single but not lonely with a member system Create a small community for single members, such as a fortune-telling event for Chinese New Year or an exclusive workshop for members only.

  • Action: Use the database from the Member System to send "Invitation Only" offers to create a VIP feel (Exclusivity), which is a masterstroke in building Brand Loyalty.

Why should Solo Economy be managed through PRIMO's "Member System"?

The heart of marketing to singles is "Not generalizing." PRIMO’s Member System is specifically designed to:

  • Capture Deep Insights: Truly know what each member likes (You can always ask Baitoei for help with this data).

  • Analyze Behavior Accurately: Clearly separate "Self-Spenders" from "Family-Oriented" groups to avoid sending irrelevant promotions.

  • Create Personalized Experiences: Deliver promotions through the Member System at the right point, the right heart, and the right time.