How to Start a Loyalty Program for F&B Businesses?

How to Start a Loyalty Program for F&B Businesses?

The Food & Beverage (F&B) industry—whether restaurants, cafés, or beverage brands—is becoming increasingly competitive. Building a Loyalty Program or membership system has therefore become an essential tool to retain existing customers and drive repeat purchases.

In this video, PRIMO and “Nong Baitoey” will walk you through how F&B businesses can get started with their Loyalty Program.

1. Why F&B Businesses Need a Loyalty Program?

  • Retain existing customers—it’s far more cost-effective than acquiring new ones.

  • Increase repeat purchases—members are more likely to return.

  • Gather customer behavior data—such as regular orders, new menu trials, or review-driven purchases.

  • Tailor promotions—offer personalized incentives to different customer segments.

2. Target Customer Segments for F&B Loyalty Programs

From the overall F&B business landscape, customers can be divided into several groups, such as:

  • 👩💼 Special Occasion Seekers – those who enjoy birthday treats or seasonal perks.
  • 🥗 Health-Conscious Consumers – interested in healthy menus and nutritional value.
  • 🍨 Regular Menu Lovers – customers who repeatedly order their favorite dishes.
  • 📸 Review Followers – often influenced by social media reviews.
  • 🆕 Adventurous Tasters – always ready to try new menus and promotions.

A well-designed Loyalty Program should recognize these customer segments and offer benefits tailored to their needs.

PRIMO Membership System for Modern Brands >> Read more

3. Steps to Launch a Loyalty Program in F&B

  • Design a Point System – e.g., 1 point for every 25 THB spent.

  • Define Member Benefits – discounts, birthday freebies, exclusive menu items.

  • Leverage CRM and AI – PRIMO’s AI, “Nong Baitoey,” analyzes customer data, identifies insights, and recommends targeted promotions.

  • Communicate Effectively – Share program details through in-store media, social platforms, or app notifications.

4. PRIMO and “Nong Baitoey” Support

AI-powered assistance helps CRM and marketing teams work more efficiently.

  • Provides real-time customer data responses.

  • Insights generation—identify high repeat-buyers and customers with high lifetime value (CLV).

  • Promotion recommendations—what to offer next.

  • Reduces repetitive tasks, like calculating point liabilities.

 

Conclusion

Starting a Loyalty Program for an F&B business is straightforward with a clear structure in place, and even more effective when supported by tools like PRIMO Loyalty CRM and AI agents such as Nong Baitoey that convert data into actionable strategies quickly.