Unpacking the “Pimrypie” strategy: More than just online selling, it is marketing rooted in the psychology of buyer behavior

Unpacking the “Pimrypie” strategy: More than just online selling, it is marketing rooted in the psychology of buyer behavior

“Pimrypie” is not merely about selling live online. Instead, it is an approach that taps into marketing that understands the psychology of the buyer. She can draw people in, build community, and stimulate buying behavior with Behavioral Marketing strategies that seem simple but powerful.

She does not just sell products but builds “characters—communities—shared experiences” to foster buying behavior, a formula many big brands cannot replicate.

In this article, PRIMO will explore how to turn Pimrypie marketing strategies into Behavioral Marketing Psychology principles and guide how to adapt them into your campaigns.

Part 1: From Pimrypie strategy to marketing that understands buyer psychology

1. Communicate with Imperfections (Imperfection Marketing)

  • Use authentic images: “Direct speech, casual tone” signals authenticity.

  • Minor mistakes or casual moments: helps the audience feel “this is real, not advertising.”


 

Psychological Insight:

Pratfall Effect: People love humans who seem authentic, even flawed – makes them more relatable.


 

Campaign takeaway:

  • Allow the brand to communicate without needing to be 100% perfect.

  • Make customers feel that we are “on the same side,” not just “trying to sell.”

 

2. Use Storytelling Through Real Conflict

  • Try telling stories about “the underdog” or “system issues” → then jump in to help

  • Turn every post or video clip into a mini-drama that stirs emotion → ending with your product or a call-to-action


 

Psychology Behind It:

  • Narrative Transportation → The audience becomes immersed in compelling stories

  • Emotional Arousal → Strong emotions can trigger behaviors such as sharing, purchasing, or supporting

 

 

Key Takeaway:

  • Turn ordinary promotions into missions that customers feel part of

    • For example: “Every order helps provide opportunities for disadvantaged children” = a reward that carries emotional value

 

3. Use “Live” as a Stage for Power & Persuasion

  • You’re not just selling prices—but negotiating deals, interacting with customers, and closing live

  • Every sales pitch becomes an Action + Negotiation Show that people emotionally engage with


 

Psychology Behind It:

  • Social Proof in real-time → Seeing others buy/comment makes people feel “I need it too”

  • Scarcity & Urgency → “Only 30 left” / “Exclusive for live viewers”

 

 

Key Takeaway:

  • Use Live Flash Campaigns integrated with CRM—for example, a 1-day campaign that increases urgency and allows real-time tracking of top 10 spenders


4. Your Campaign = Not Just Selling, But “Being Together”

  • Communicate not by pushing or forcing—be there and they will buy

  • Calling customers “friends” makes the brand feel like “we’re on the same side”

  • Live streams with playful chats, emotional talks, life stories = sustaining a connection over time

 

Psychology Behind It:

  • Commitment & Consistency → People who engage once are more likely to stay long-term

  • Parasocial Relationship → Feels like a friendship, even without ever meeting

 

 

Key Takeaway:

  • Use CRM to build ongoing relationships by recognizing customers regularly

    • For example: sending a thank-you card, birthday email/LINE message with exclusive offers

Part 2: Lessons for Marketers Who Want Campaigns that Truly "Click"

Psychological Principle Strategy Used by Pimrypie  Campaign Example Using PRIMO Loyalty CRM
Pratfall Effect Communicate without needing perfection Campaigns with Human Touch / Sharing Behind-the-scenes
Narrative Transportation Tell authentic, conflict-driven stories Loyalty campaigns that are story-driven with continuity
Scarcity & Urgency Close deals fast on live streams Flash campaigns with time-limited missions
Social Proof Maximize comments and engagement Display top activity / social-based campaigns
Dopamine Loop Instant reward = instant purchase satisfaction Instant Reward, Welcome point 
Parasocial Relationship  Build daily connections Personalized messages / surprise rewards based on CRM

 

 

Strategy Summary

Pimrypie’s success doesn’t come from talking fast or being loud, but from understanding that:แบรนด์ที่เข้าใจ “ความรู้สึก” จะสร้างยอด

“Customers aren’t just viewers—they’re humans who want to feel valued.”

A brand that truly understands “empathy” can build deep connections—not just fleeting promotions.

If your campaign wants to “speak” and have people “talk back,” then PRIMO is here to help map out the entire journey with proven psychological principles that drive real results.