PRIMO: The Loyalty Engine Powering Thailand’s Most Trusted Consumer Brands

PRIMO: The Loyalty Engine Powering Thailand’s Most Trusted Consumer Brands

Behind the loyalty of hundreds of thousands of customers who return and stay connected with their favorite brands isn’t just product quality — it’s the loyalty platform or membership system designed to build lasting relationships at every customer touchpoint.
And powering leading Thai brands such as M150, Plantae, KARUN, Journal, and many others is none other than the PRIMO Loyalty Platform.

Read 3 แบรนด์ดังแห่งยุค Karun, Beans, SUNSU เลือก PRIMO เสริมทัพ Loyalty Platform ขยายฐานลูกค้าอย่างยั่งยืน

 

Flexible – Customizable – Scalable: The Loyalty Platform Built for Modern Brands

PRIMO is designed to meet the unique needs of brands of all sizes and industries, driven by three key strengths:

🔁 Flexible – Supports integration across diverse sales channels
🎨 Customizable – Fully configurable campaign logic, UI, and reward types
📈 Scalable – Built to handle from hundreds to half of million of members seamlessly

 

A Loyalty Platform That Truly Connects Every Purchase

PRIMO enables point accumulation across multiple customer touchpoints, including:

  • 🛍️ In-store POS
    Via Open API or direct phone number/member ID input by cashiers
  • 📷 Receipt Upload
    Customers can upload a photo of their receipt to earn points
  • 🛒 Marketplace Orders
    Accumulate points from orders on platforms like Shopee, Lazada, or Tiktok Shop by submitting an order number
  • 🧾 Campaign-based Submissions
    For promotional activities or special limited-time events

 

Multi-Format Campaigns in Loyalty Platform to Boost Engagement

PRIMO goes beyond just point collection — it empowers brands to launch campaigns that align with modern customer behavior, including:

  • ✅ Points by SKU or product type
  • 💸 Points by total spending over time
  • 🔢 Entering promo codes or bottle cap codes to collect and redeem
  • 🏃♀️ Points via activity tracking, like daily step count
  • 🎁 Redemption for coupons, discounts, premium gifts, or exclusive experiences

With its high flexibility, brands can turn one-time buyers into loyal members and drive continuous engagement.

Read “ปลดหนี้ทุกชั่วโมง” : กลยุทธ์รายชั่วโมงของ M-150 กับการสร้างแรงกระเพื่อมทางการตลาด ผ่าน FOMO

 

One System, Built to Grow With Your Brand

Whether you’re an established brand or an emerging SME, PRIMO is the membership infrastructure that helps deepen brand-customer relationships.

In a world where brands compete on more than just product — PRIMO believes that “customer retention is the real growth strategy.”