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Small shops can do it, SMEs can scale it, and That’s why Baitoey created a 4-pillar framework to help you decide. |
1. Data & Channels
Small Shops:
If you can recognize your customers, or you run a local store with regulars who come in often, you don’t need to collect deep data right away.
Start simple — with a stamp card or a basic system via LINE OA.
The main focus is to encourage repeat visits; that alone already puts you ahead.
But don’t forget to test whether your program works. If it doesn’t, adjust the rewards.
And if the response is very positive, you should consider whether it’s time to start collecting more detailed data and move to the next stage.
SME:
As your business grows and starts selling across multiple channels — physical stores, marketplaces like Shopee, Lazada, TikTok Shop, plus POS at branches — you’ll need to unify all your customer data.
You don’t have to invest in a full-scale Data Warehouse or CDP right away.
What matters is that customer information is connected across every touchpoint, so you can re-target campaigns accurately.
Also, make sure the system you choose has a solid data structure that can scale with you as you grow. You don’t want to be stuck migrating or recollecting data later, because by then you’ll already be several steps behind competitors.
Enterprise:
For large organizations, data must be comprehensive and complete.
It’s not just for running campaigns, but also for accounting, finance, and operations.
The data should be auditable — enabling accurate financial closing, cost control, and consolidated reporting across every BU, brand, and tier.
2. Scalability & Growth
Small Shops:
Start with simple trials first → upgrade the system when you grow.
Don’t over-invest from the very beginning.
SME:
Lay a solid foundation that supports scalability — whether it’s opening new branches, expanding to new marketplaces, or running large campaigns.
If you skip this step today, migrating systems later will be difficult, costing you both time and customers.
Enterprise:
Choose a system that can truly be customized and grow alongside your organization.
It should support multi-brand, multi-tier structures, and international expansion.
3. Support & Service
Small Shops:
A simple system that you can manage on your own is enough.
SME:
You need a support team that responds quickly and can solve problems effectively.
If the system goes down even for a day, you lose sales that day.
Enterprise:
You need a clear SLA and a dedicated Customer Success Team.
They should help you continuously optimize the program and work seamlessly with your marketing, finance, and IT teams.
4. Budget & Recommendations
Small Shops:
Keep the investment minimal. Start with free tools and test for 3–6 months.
Check if customers really come back, and only then move to the next level.
SME:
Invest more to collect complete data across all touchpoints.
Baitoey recommends PRIMO Omni, as it unifies data from every channel in one place and allows you to launch targeted campaigns immediately.
Enterprise:
Invest once properly, so you won’t need to keep spending repeatedly.
Many organizations make the mistake of choosing the cheapest system and then face problems with delivery or long-term usage.
These issues may include incomplete data, missing or inadequate features, lack of customization, or poor after-sales support with frequent system downtime.
Therefore, choose your investment wisely. Don’t select a system based solely on price. Consider:
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The reliability of the system
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Flexible and sufficient support
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Comprehensive features that support multi-brand, multi-tier, multiple BUs, and customization
Baitoey recommends PRIMO Loyalty CRM for large organizations. It meets enterprise standards, stores data systematically, and can be used for both marketing and finance/accounting purposes.
It also comes with a dedicated Enterprise-level support team to ensure smooth and reliable operation.
Summary
Collect complete data → Scale smoothly → Have a dedicated support team → Invest wisely.
These are the 4 pillars that make your Loyalty Program truly effective.
Customers keep coming back, your business grows, and profits increase sustainably.
Summary Table for Choosing a Loyalty Program
| Pillar / Business Size | Small Shops | SME | Enterprise |
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| Data & Channels |
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| Scalability & Growth |
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| Support & Service |
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| Budget & Recommendations |
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