Collect

Engage

Communicate

“Baitoey”

Strategic CRM AI that Truly Understands Your Customers

Knows. Analyzes. Acts.
Empowering every marketing campaign to perform at its best.

ENGAGE BETTER. GROW FASTER. THINK PRIMO

Who Is “Baitoey”?

Baitoey is an AI data assistant for businesses. You can chat with Baitoey and ask anything — about customers, campaigns, or sales — just like having your own personal data analyst.It responds fast, summarizes insights clearly, and delivers answers instantly.

Baitoey is a data assistant that works for you 24/7.
No matter what you’re curious about, Baitoey can help you find the answers on your own.

Reduce human errors from manual analysis or misinterpretation

Chat with AI just like talking to a teammate

Suitable for Marketing, CRM, Product, Data, and more

No need to write SQL or rely on a data team

Ask complex questions and get clear answers instantly

Why Baitoey?

You have a lot of data, but don’t know where to start

You have to wait for reports from other teams before getting answers

You discover problems too late — for example, sales drop before you realize it

You need to open multiple dashboards, Excel files, and disconnected systems

Even after analysis, you’re still not sure “what actually happened?”

Baitoey helps every team move faster.

Understand issues clearly. Make confident decisions. And get actionable recommendations — so you can fix problems and close gaps immediately.

“Nong Bai Toey” – 4 Core Capabilities

1. Single View of Customer

Gain a complete view of customer behavior and needs across all channels.

2. Customer Base Overview

Analyze customers across 6 key dimensions to enable more accurate planning.

3. AI Suggestions & Triggers

Automatically deliver the right messages to the right customers.

4. Accounting and Point Liability View

Clearly see point usage and outstanding point liabilities — no guesswork required.

One View, All Customers

1. “Single View” of Customer

Gain deep customer insights through key data across multiple dimensions:
  • Purchase behavior and buying frequency
  • Membership status and accumulated points balance
  • History of brand communications
  • Preferred channels and store locations

2. Customer Base ‘Overview’

3. AI Suggestions & Campaign Triggers
Smarter recommendations → Even smarter actions

Leverage AI to recommend the most relevant next actions:
  • Which customer segments to target
  • What campaign or message to send
  • When to send it and through which channels

Support automated, trigger-based campaigns such as notifications, repeat-purchase reactivation, or limited-time promotions.

4. Accounting & Point Liability View
Track and analyze point usage, remaining balances, expired points, and related financial reserves.

Enable accurate accounting while improving cost efficiency and the overall value of your loyalty program.

Be Ready to Achieve Success with Accurate Data and Smarter Decisions

Start using“Nong Bai Toey”today to turn every challenge into a clear opportunity.
PRIMO