The Problem of Infinite Scroll That Costs Brands Opportunities
Today’s world is full of endless content — from TikTok, Instagram Reels, Facebook Feed to YouTube Shorts.
The behavior known as “Doom-Scrolling” is becoming a habit for consumers.
- Decision time is shrinking: customers take only 3–5 seconds to decide whether to engage or scroll past.
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Intense competition: brands aren’t only competing with rivals, but with memes, viral clips, and every piece of content in the feed.
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Ads are ignored: CTR drops, ad costs rise, but conversions don’t budge.
The result is: even with bigger marketing budgets, brands still lose to the scroll because they can’t pull customers away from the feed to genuinely engage with the brand.
AI-Powered CRM is the Answer
Instead of chasing customers in a space full of distractions, we can build a “brand space” that customers want to step into and interact with.
AI-Powered CRM
It’s the key, because it doesn’t work like mass marketing — it uses data + AI to attract customers with precision.
AI-Powered CRM: Know, Decide, and Act Instantly with Ready-to-Use Data >> Read more
Single View of Customer
Bring together customer data from all channels (POS, e-commerce, social, offline events) into one place → AI can see the full journey.
Predictive Journey & Trigger
AI analyzes who is likely to be interested in what and when, then sends messages via LINE OA, Email, SMS, Push exactly at the right moments.
Personalized Offer & Content
The content customers see is tailored to their behavior.
For example:
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Customers who just bought green tea → get offers for snacks that pair well.
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Customers who haven’t bought in 30 days → get missions or incentives to return and earn points.
Examples of Creating Intentful Moments
| Strategy | Example | Result |
|---|---|---|
| Moment-based Trigger | Send a promotion when customers are near a branch | CTR is 3× higher than broadcast messages |
| Gamified Mission | Let customers collect points within 7 days | Repeat purchases increased by 20% |
| Contextual Offer | AI recommends products that customers viewed on site | Increased AOV (Average Order Value) |
| Feedback Loop | Collect results (opens / clicks / purchases) | AI continuously refines message content and timing for greater accuracy |
Business Outcomes
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Conversion rates climb, because communication happens when customers are ready to engage.
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Advertising costs go down (CAC decreases) since you don’t need to blast ads everywhere in the feed all the time.
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Customer Lifetime Value (CLV) increases, because customers feel the brand “listens” and “understands” them.
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Build loyalty programs that are more than just collecting points — an ecosystem where customers truly want to return.
Why You Need to Start Now
The scrolling behavior will only get more intense, and brands that don’t adapt will lose space in customers’ minds.
AI-Powered CRM isn’t just technology — it’s a new marketing strategy that puts control of communication back in the brand’s hands.
Stop chasing the scroll — begin creating moments customers remember.
Take action now to build sustainable Customer Relationships for tomorrow.
Ready to Pull Customers Out of the Feed?Contact PRIMO for a demo of AI-Powered CRM that ensures your brand doesn’t lose to the scroll anymore. |