What is the PRIMO Membership System?
PRIMO is a Loyalty CRM (Customer Relationship Management) platform — a membership system that enables points accumulation and redemption. It helps brands forge stronger connections with both existing and new customers by efficiently managing membership data and benefits.
PRIMO also offers omnichannel marketing technology that spans LINE, app, web, cashier portals, and merchant tools—ensuring seamless customer data integration.
Why Choose PRIMO CRM?
1. Comprehensive Loyalty Solutions
PRIMO provides a full suite of tools: membership system, points accumulation, flexible campaigns, LINE OA touchpoints, and consent management.
2. Support for Multiple Membership Tiers
You can design diverse membership levels with flexible promotion, retention, and demotion rules. It supports multi-brand businesses by enabling separate tier conditions while maintaining a unified member database.
3. Flexible Point System
Offers both permanent and temporary (seasonal) points tailored to influence behavior during specific periods. The system can link points to SKUs, missions, or e-commerce platforms—including Shopee, TikTok Shop, Lazada, and brand websites.
4. Advanced Campaign Management & Segmentation
Create customer segments based on specific attributes for more targeted campaigns. Features include whitelist targeting for very precise audience control.
5. Coupon Management
Supports discount codes and individualized coupons. These can be used in collaboration with business partners.
6. Marketing Communication
Manage campaign content across multiple channels, targeting specific customer groups with tailored messaging.
7. Fast Implementation & Customization
PRIMO’s experienced team delivers quick deployment and customization, with post-launch support and troubleshooting.
8. ISO-Level Reliability
The system ensures over 99.5% availability, serving top-tier brands and more than 10 million users across the country.
9. AI-Powered Agent “Baitoey”
A new AI feature allowing users to query statistics—like sales figures, member counts, or campaign performance—via chat without manually searching files. It also provides business insights, reducing workload for staff.
Top Features in PRIMO CRM
สรุปภาพรวมฟีเจอร์หลักของ PRIMO สำหรับองค์กร:
1. Membership & Tier System
A flexible membership system with multiple tiers, including promotion and demotion rules, supporting businesses with diverse membership levels.
2. Point System
Supports both permanent and seasonal points. Points can be linked to SKUs, missions, QR codes, under-cap codes, or e-commerce platforms (Shopee, TikTok Shop, Lazada, brand websites). Also supports multiple point currencies.
3. Consent Management
A built-in system to manage customer consent in compliance with PDPA regulations.
4. Campaign System
Enables highly targeted campaigns, such as missions, birthday rewards, surveys, point redemption, and premium redemptions.
5. Reward & Offer
Tools to create and manage exclusive privileges and special offers for members.
6. Mission Campaign
Campaigns designed to encourage specific customer behaviors through gamified missions and activities.
7. Automated Coupon
Supports auto-generated coupons in various formats: discount codes, QR codes, or personalized coupons.
8. Survey
Allows brands to create surveys for customer feedback, with options to design survey missions that increase engagement.
9. Touchpoints
Seamless customer interactions across LINE, mobile apps, websites, cashier portals, and merchant tools.
10. AI Chat (“Baitoey”)
An AI agent that provides statistical insights and campaign information via chat—reducing staff workload and enabling smarter decision-making.
11. Analytics & Optimization
Advanced analytics and reporting tools to monitor campaign performance, optimize point rules, and adjust membership strategies effectively.
Summary
PRIMO Loyalty CRM is a comprehensive solution designed for modern brands. It delivers membership systems, points, campaigns, omnichannel touchpoints, and AI-enhanced experiences—making it a fully integrated and up-to-date choice for brands aiming to foster loyalty and drive digital-age marketing success.