Why Does Today’s Business Need AI in Loyalty CRM?
Relying on manual processes to filter customer lists or run random campaigns means falling behind. Implementing Marketing Automation and AI unlocks potential that is nearly impossible for humans to achieve manually:
- Real-time Data Analytics: Process purchase behavior across Omnichannel platforms (Shopee, Lazada, TikTok, and offline stores) to identify individual customer patterns within seconds.
- Hyper-Personalization: Move beyond mass promotions to sending the "right offer" at the "right time." For instance, AI can predict when a customer’s product is about to run out and trigger a reminder with a discount instantly.
- Predictive Analytics: Identify customers at risk of leaving (Churn Prediction), allowing brands to launch re-engagement campaigns before losing them for good.
Meet "Baitoey" (น้องใบเตย): The Intelligent AI from PRIMO
PRIMO takes Customer Relationship Management to the next level by developing "Baitoey," an AI Assistant specifically designed for marketers and business owners. It is the first in Thailand to fully integrate AI within a Loyalty CRM system.
Key Capabilities of "Baitoey":
- Smart Segmentation: Automatically group your customers into categories like "Big Spenders," "At-Risk Customers," or "Discount Lovers."
- Campaign Recommendation: Not sure which promotion to run? Baitoey recommends the best coupons or point values based on real-time data to maximize sales.
- Natural Language Query: Instead of digging through complex reports, you can simply "ask" Baitoey. For instance, "What is this month's revenue from VIP customers?" and get an instant answer.
Summary: Shifting Marketing from "Guesswork" to "Precision Data"
Implementing an AI Loyalty CRM like PRIMO—with Baitoey as your co-pilot—helps brands reduce redundant tasks and turn scattered marketing budgets into measurable sales growth.
"AI is no longer just an option; it is the survival kit for businesses seeking sustainable Brand Loyalty."
