fmcg

FMCG

In the FMCG sector, brands often struggle with maintaining direct customer interaction, collecting accurate customer data, and standing out in a competitive market. Our solutions, including merchant tools, data collection strategies, and mission campaigns, are tailored to enhance customer engagement, ensure effective data capture, and create unique marketing initiatives to build a loyal customer base.

Challenges

Lack of Direct Customer Interaction

Brands often sell through retailers, a practice that significantly hampers their ability to establish a direct and meaningful connection with their customers. This lack of direct interaction can have a profound impact on the brand-customer relationship.

Lack of Customer Data

Without a direct channel to connect with customers, brands cannot collect customer data or gain insights into customer behavior. This makes it challenging to create personalized campaigns that suit their customers’ needs.

Unable to Stand Out

In the FMCG industry, competitors’ differences are minimal due to similar products, prices, and sales channels. This lack of differentiation makes it easier for consumers to switch to other brands.

Our Solutions

Merchant Tool

Engage customers through partners, using distributors to facilitate rewards redemption and strengthen customer connections

Data Collection

Gather first-party data by having customers upload receipts or enter unique product codes for rewards

Mission Campaign

Stand out with unique marketing campaigns that drive repeat purchases, increase engagement, and offer attractive rewards

Benefits
Build a new customer base and maintain existing ones

Build a new customer base and maintain existing ones

Create long-term relationships between brands and customers

Create long-term relationships between brands and customers

Build customer satisfaction and brand loyalty

Build customer satisfaction and brand loyalty

Boost sales and increase efficiency

Boost sales and increase efficiency

CASE STUDY

FMCG

M150

Thailand’s leading energy drink brand, serving a massive national consumer base of millions.A mission-critical, enterprise-grade CRM solution designed for nationwide market penetration. The platform leverages LINE OA to manage millions of active members, integrating high-performance cap-code rewards and advanced gamification. Built on a highly scalable infrastructure, the system ensures 99.9% availability during peak national traffic, while optimizing merchandise fulfillment and driving sustained purchase frequency through data-led incentive strategies.​

FMCG

Plantae

A leading Thai plant-based protein brand that drives rapid growth through a high-performance, data-driven CRM strategy. By utilizing a LINE OA-based loyalty system with receipt upload functionality, Plantae seamlessly bridges the gap between offline retail sales and its digital ecosystem. This allows the brand to capture granular purchase data from various retail outlets nationwide, enabling a sophisticated three-tier reward structure and personalized engagement that cultivates deep brand loyalty and long-term customer relationships.​

FMCG

Snaxfarm

An optimized O2O loyalty ecosystem focused on closing the offline data gap. Through a streamlined receipt upload process on LINE OA, the platform enables the collection of first-party purchase data from diverse retail points. This empowers the brand to analyze end-to-end customer journeys and deploy highly relevant incentive programs that maximize marketing ROI and customer lifetime value.​

FMCG

Sunsu

A strategic loyalty framework designed to monetize fandom and cultivate long-term brand equity. By utilizing receipt validation, the platform incentivizes customers to engage with exclusive idol-branded merchandise and rewards. This approach allows the brand to capture granular, cross-channel purchase data, enabling high-precision targeting and transforming fan passion into measurable business growth.​

FMCG

NESCAFÉ

A dominant leader in the ready-to-drink coffee market that drives nationwide mass engagement through its LINE OA loyalty platform. By utilizing a seamless "cap-code entry" system for point accumulation and lucky draws, the brand effectively converts retail sales into valuable first-party consumer data. This strategic approach empowers NESCAFÉ to drive consistent purchase frequency and deliver high-impact, personalized promotions that resonate with the daily routines of millions of consumers across Thailand.