In the finance industry, strict regulations and the need for secure data handling present challenges for customer engagement and personalized marketing. Our solutions, which include customer reference IDs, targeted campaigns, and advanced campaign management tools, help address these challenges by ensuring secure data usage, increasing engagement, and enabling personalized experiences.
Challenges
Restrictions on Data Usage
Confidential customer data requires independent handling of campaigns and reporting
Lack of Customer Engagement
Legal and technological restrictions hinder the creation of various mission campaigns
Difficulty in Personalizing Campaigns
Numerous customer groups make developing and launching personalized campaigns challenging
Our Solutions
Customer Referent ID
Use customer referents to securely send privileges and analyze reports without accessing personal information like names, genders, ages, or balances
Mission Campaigns
Implement complex and varied mission campaigns that track customer activities like referrals, information updates, logins, and surveys while complying with legal restrictions and boosting engagement
Campaign Management
Easily create personalized campaigns by segmenting customers and automating quotas and durations, reducing manual effort
Benefits
Increase customer engagement
Enhance data security
Boost financial product adoption
Improve customer insights
CASE STUDY
Finance
Bangkok Bank
"Driving Customer Engagement for Bangkok Bank with Custom Loyalty Programs."