Background

PRIMO is a part of SpotOn International Group, a group of companies with 10+ years of experience in hardware retail innovation. As a spin-off of SpotOn International Group, PRIMO offers an enterprise loyalty platform, focus on many industries such as FMCG, Retail, and Financial. As the company grows, now we are ready to offer our technology consulting service. PRIMO is built to respond what the modern marketing is and pointed with respect to customer needs.

Backed by leading venture capital

PRIMO exists to empower companies to
Foster Deeper Relationship
with their customers and partners.

LEADERSHIP TEAM

Expertise leaders enhance PRIMO capabilities beyond.

Chief Executive Officer and Co-founder

Vee Sirasoontorn

Chief Product Officer and Co-founder

Pawin Suthapong

TUM HAI DAI - TUM HAI DAI

Core Value

Tum hai dai (Nothing is impossible),
Tum hai dai (Your wish is our command) is PRIMO’s core value.
It has two meanings. The first meaning reflects
customer-centricity and collaboration. The second meaning
shows our commitment and conviction to the customer’s success.

Commitment

We build trust and fully commit to delivering the tasks to our customers.

Customer Centricity

The fundamental principle of running PRIMO is to put ourselves in our customers’ shoes, feel connected with customers, and create meaningful technology to achieve business goals.

Collaboration

At PRIMO, we place a high value on teamwork. Effective communication and collaboration among team members are not just important, they are essential. Our mantra is ‘leave no man behind, ‘ensuring everyone is included and valued in our collaborative efforts.

Conviction

Nothing is beyond our capability. It is our job to take the complex and making it simple.

จุดสำคัญของ PRIMO

2016
2018
2019
2020
2021
2022
NEXT
2016-2017

The journey at the very first start

PRIMO World Co., Ltd. was established on August 22, 2016, by Mr. Vee Sirasoontorn and Mr. Pawin Suthapong, close friends whom they had known each other while studying for a Master's degree in Business Administration at Massachusetts Institute of Technology Sloan School of Management (MIT), USA. After graduating, Mr. Vee returned to Thailand to work the scholarship use while Mr. Pawin was starting his own business at SpotOn Inter Co., Ltd. and SpotOn Laboratories Co., Ltd. Due to having and sharing the same business ideas and goals, both established PRIMO World Co., Ltd., registered capital of 1,000,000 baht, and started the business with only four employees to develop an Omnichannel marketing platform for organizations and large enterprises.

2018

Received fundings from TED Fund, SOSV, and Infinity Technologies Pte. Ltd.

PRIMO received funding from the TED Fund (Batch 2) project and received a pre-seed investment on November 1, 2018, from SOSV, one of the world's top 5 venture capital firms from the United States, and Infinity Technologies Pte. Ltd., an Angel Investor from Israel.

2019

Acquired SpotOn Laboratories Co., Ltd.

PRIMO acquired SpotOn Laboratories Co., Ltd. on December 9, 2019, to increase platform development potential, PRIMO World Co., Ltd. now holds 99.99% of the company's total shares.

2020

Received the Achievement Award from the National Innovation Agency

PRIMO received the Achievement Award from the National Innovation Agency and is committed to improving the organization and the platform's capabilities and regularly designing new products during the COVID-19 crisis. The company continues to grow exponentially in terms of customers, revenue, and employees.

2021

Pre-series A investment from Fuchsia VC and Beacon VC

PRIMO received a pre-Series A investment on November 15, 2021, from Fuchsia Venture Capital (Fuchsia VC), a member of Muang Thai Group Holding, and Beacon Venture Capital Co., Ltd. (Beacon VC), Kasikorn Bank's joint venture. Investors in the past pre-seed round also participated in this round of investment.

2022

Ceritified ISO/IEC 27001 (Information Security Management System-ISMS)

PRIMO was certified ISO/IEC 27001 (Information Security Management System-ISMS) by the British Standard Institution (BSI) on June 22, 2022, This certification shows that PRIMO's ability to manage and secure data according to international standards complies with the Personal Data Protection Act (PDPA).

NEXT

Scale up to beyond

PRIMO continues to strive to improve the capabilities of platforms and products and design new products to expand business opportunities and meet the needs of coverage in both B2B, B2C, and B2B2C groups