AI-powered Loyalty CRM

PRIMOLoyalty is an AI-powered B2C Loyalty CRM built to accelerate long-term business growth. By leveraging strategic customer engagement, the system maximizes the lifetime value of your existing customers and drives repeatable transactions.
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TRUSTED BY LEADING ENTERPRISES

PRIMOLoyalty Features

Essential tools and features designed to strengthen customer relationships, improve retention, and drive sustainable business growth.

Flexible Loyalty Structure

The first platform built with a flexible architecture to support Multi-Brand management, advanced Multi-Tier setups for every business model.

Ready-to-use Touch Points

PRIMOLoyalty provides ready-to-use LINE OA for customers, Cashier & Admin portals for operations, and Open APIs for seamless external integration.

Omnichannel Integration

Deliver a seamless online-to-offline experience. Instantly connect your loyalty program with Shopee, Lazada, TikTok Shop, in-store POS, and Web Commerce.

Dynamic Point Engine

Customize point earning conditions with absolute flexibility. Easily set up dynamic conversions, fixed rules, or product-specific point rewards based on what customers buy.

Engaging Campaign

Launch targeted campaigns with built-in gamification features. Drive higher engagement by allowing customers to earn points, complete challenges, and redeem a wide variety of coupons or rewards.

Report & Data Analytics

Track performance and customer insights with real-time analytics.

Showcases

See how leading brands trust PRIMOLoyalty to power their success stories and deliver innovative loyalty experiences.

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Why PRIMOLoyalty?

Advanced & Flexible Solutions

When standard platforms aren’t enough, it’s time to level up with a superior solution

Omnichannel Capabilities

Seamlessly connected across all channels, whether online or offline

Professional Tech Team

Tailored system consultation and customization by specialized professionals

Dedicated AE Team

Our AE team supports you at every step with fast, direct and reliable service

Trusted by Leading Brands

Certified to ISO 27001 & ISO 29110 standards, ensuring high security and 99.95% system uptime

100% Retention

In 1H2025, all PRIMO’s clients chose to renew, reflecting strong satisfaction with both the product and service

"Baitoey" Agentic AI

Smart Analytics, Recommendation, & Execution

"Baitoey" Capabilities

Single View of
Customer

Get a clear view of customer behaviors and needs across every channel

Customer Base Overview

Gain insights into customers through 6 keys dimension to enable more accurate planning

AI Suggestions & Triggers

Automatically deliver messages that truly resonate with each customer

Accounting and Point Liability View

Track point usage and program liabilities in real time - - with zero guesswork

Seamless Integration

Connect your ecosystem with omnichannel customer data  to accelerate your business growth