Terms of Use for “Baitoey” AI Assistant

Please read and understand the following terms before using the “Baitoey” AI Assistant to ensure a safe and effective experience.

By accessing and using the “Baitoey” AI system, users acknowledge and agree to be bound by all terms, conditions, and policies set forth in this document.

These terms are established to ensure a clear understanding between the user and the Company regarding the safe and appropriate use of the AI system, including the handling of information, privacy, and the shared responsibilities of all parties.

1. Scope of Services
  • “Baitoey” is an AI assistant for CRM, Marketing Insights, and Data Operations, developed and provided by PRIMO WORLD CO., LTD. The service provides answers through LINE Official Account or other agreed communication channels, based on data stored within the service recipient’s authorized scope.
  • The system provides data, analysis, and preliminary recommendations to support business decision-making in relevant areas.
  • Information or recommendations provided by Baitoey do not constitute legal, financial, or investment advice.
  • The system offers multiple service levels (e.g., Ops, Insight, and Executive), with each level having different data access scopes and available features.

2. Data Accuracy and Limitations
  • Baitoey processes information based on the data available to it at the time of use, which may not be real-time data.
  • Responses may vary between sessions, even when the same question is asked, as the AI system may adapt its context and communication approach according to the situation.
  • The information provided depends on the context entered by the user. If the context is incomplete, Baitoey may misinterpret the information or be unable to provide a clear answer.
  • Users should verify the accuracy of the information before applying it in actual use and should not rely solely on the system as the only source of information for important decisions.

3. Processing Limitations
  • The system may require additional time to respond or retrieve data, particularly when processing complex requests or large volumes of data.
  • In the event of technical issues or system errors, the Company reserves the right to temporarily suspend or delay the service without prior notice.
  • If users require highly detailed results or requests that require significant processing time, the system may recommend breaking the request into smaller tasks or using an appropriate supplementary feature.

4. Usage Quotas and System Access
  • The use of Baitoey is subject to daily, monthly, or per-request usage quotas, depending on the package or service tier to which the user is entitled.
  • If the usage limit is exceeded, the system may temporarily suspend responses or require the user to wait until the quota is reset in accordance with the applicable policy.
  • During periods of high user traffic, the system may experience slower response times or temporarily limit responses to maintain system stability.
  • PRIMO WORLD CO., LTD. reserves the right to prioritize processing based on user type or the applicable service tier.

5. Privacy and Confidentiality
  • PRIMO WORLD CO., LTD. has policies and measures in place to protect the confidentiality of information submitted by users to the system.
  • Users should avoid entering sensitive personal information or personally identifiable customer information, except through channels that have appropriate security measures and are supported by the service.

6. Updates and Additional Terms
  • The system is continuously updated and improved. Information and responses may change without prior notice.

7. Suspension of Use
  • PRIMO WORLD CO., LTD. reserves the right to suspend or temporarily restrict access to the Baitoey system if any of the following circumstances are identified:
    - Use of the system for an unlawful purpose or in violation of the applicable terms and conditions.
    - Attempts to access data outside the authorized scope or activities that pose a risk to system security.
    - Excessive use of the system or continuous usage that creates an unreasonable burden on the server.
  • Suspension may occur without prior notice, and the Company reserves the right to consider whether access may be restored on a case-by-case basis.

8. Legal Compliance and Enforcement
  • If the Company determines that there has been a violation or attempted violation of the security, intellectual property rights, or data access rights of the “Baitoey” system, whether intentional or unintentional, the Company reserves the right to:
    - Take action in accordance with applicable criminal and/or civil laws.
    - Collect evidence and submit the matter to the relevant authorities as required by law.
    - Seek compensation for damages resulting from the violation and/or permanently terminate the service without prior notice.
  • Unauthorized modification, alteration, or access to the system is considered a serious offense and may result in legal action under the laws of Thailand.

9. Use of Data for System Development
  • PRIMO WORLD CO., LTD. reserves the right to use data or questions submitted by users through the “Baitoey” system for the analysis, improvement, and development of its AI and Machine Learning systems, in order to enhance the accuracy, efficiency, and future capabilities of the system.
  • Such use of data will be conducted subject to data security and ethical data-use standards. Personally identifiable information will not be used or disclosed outside the system for such purposes.
  • The Company will not use the data for commercial purposes or disclose it to unrelated third parties without authorization.

10. Acceptance of Terms
  • By using the Baitoey AI system, users acknowledge that they have read, understood, and agreed to all terms and conditions stated in this document.