PRIMO proudly announces its success at the Martech Innovation Award 2026, securing two prestigious awards that reinforce its position as a leader in marketing technology and AI-powered Loyalty CRM in Thailand.
This achievement reflects PRIMO’s commitment to delivering innovative solutions that drive sustainable business growth and elevate customer experience.
Platinum Winner – AI Empower Category
PRIMO was awarded Platinum Winner in the AI Empower category in collaboration with Journal Boutique TH.
The award recognizes PRIMO’s advanced AI-powered Loyalty CRM, which enables businesses to:
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Gain deep customer insights through data analysis
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Reach the right audience with precision
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Execute personalized marketing strategies
This solution transforms traditional marketing into a data-driven approach, significantly improving performance and efficiency.
Gold Winner – Loyalty & Reward Category
PRIMO also won Gold Winner in the Loyalty & Reward category in collaboration with BEARHOUSE.
Its loyalty platform helps businesses:
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Launch flexible and diverse marketing campaigns
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Increase repeat purchases
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Improve long-term customer retention
Additionally, the system enhances operational efficiency at store level and delivers a seamless customer experience across all branches.
Why AI Loyalty CRM Matters in Today’s Business Landscape
In today’s data-driven world, AI Loyalty CRM plays a critical role in:
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Building long-term customer relationships
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Understanding customer behavior in real time
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Increasing revenue without increasing marketing spend
PRIMO continues to develop Martech solutions that empower businesses of all sizes to stay competitive.
PRIMO and the Future of Martech in Thailand
These awards are not just a milestone, but a driving force for PRIMO to continue innovating and advancing Martech solutions. PRIMO aims to help businesses:
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Achieve sustainable growth
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Gain deeper customer insights
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Stay ahead in the digital era
Conclusion
PRIMO has demonstrated that combining AI with Loyalty CRM is a key strategy for modern marketing success. These technologies enable businesses to create meaningful customer relationships and gain a long-term competitive advantage.