This year has been particularly challenging for online sellers, with major marketplaces announcing fee increases one after another. Following Shopee’s recent update, Lazada has officially announced a new service fee structure, effective August 1, 2026.
📊 New Lazada Service Fees by Product Category (VAT Excluded)
- Electronics: 5.5% – 15%
- Fashion: 7.5% – 16%
- FMCG / Consumer Goods: 15%
- General Merchandise: 9.5% – 15%
- Digital Gift Cards: 12%
For many merchants, selling a product for THB 100 may now leave only THB 60–70 after marketplace fees, promotions, payment processing, and other operating costs.
💡 Is It Time to Build Your Own Sales Channel?
Relying solely on marketplaces can become increasingly expensive while limiting access to valuable customer data. To build a more sustainable and profitable business, brands should start investing in their own direct channels.
Own Your First-Party Data
Collect and manage customer data directly. Understand who your loyal customers are, what they buy, and how often they return—without depending entirely on marketplace insights.
Expand Your D2C (Direct-to-Consumer) Strategy
Build your own online store or sell through your brand’s LINE Official Account to reduce marketplace commissions, improve profit margins, and gain greater control over the customer experience.
Strengthen Customer Loyalty with CRM
Convert one-time marketplace shoppers into loyal customers by implementing a Loyalty & CRM program. Reward repeat purchases with points, exclusive benefits, personalized offers, and membership programs that encourage long-term engagement.
At PRIMO, we help brands build powerful Loyalty CRM solutions and D2C ecosystems that enable sustainable growth, stronger customer relationships, and greater profitability—without relying solely on marketplace platforms.
You can follow new content through the channels
